Marketing Insights & Strategies
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The Growth Note
We’ll keep you in the loop on our best advice and strategies for social media marketing and growing a small business.
And if it’s not, don’t sweat it; there’s still time to get ahead of the holiday push. Black Friday 2025 Before we jump into...
If you have been working with paid media for a few years, you surely remember the thrill (and the panic) that was the launch...
A national brand has a blind spot hiding in plain sight: its customers rarely search for it nationally. They search locally. Someone looking for...
A low CPL can make a campaign look better than it really is. It is one of the easiest numbers to celebrate. If a...
When Google retired Expanded Text Ads in 2022 and made Responsive Search Ads the only standard search ad format, a lot of advertisers threw...
Everyone is telling you to be everywhere. Here’s why that advice might be killing your brand, and what actually works. Key Takeaways Search Everywhere...
Inside Pantelope’s design evolution: How we updated our digital look, redesigned for data, and knew it was time for a refresh. Notice anything different...
Meta’s advertising platform has changed more in the past year than in the previous five. Here’s what that means for your campaigns and what...
