Google Shopping Actions was introduced last year and it is generating a lot of buzz. But what is it exactly? Is it pay-per-click or paid search? It’s neither one. Google Shopping Actions is a marketplace that allows retailers to list their products in key spots across multiple Google platforms including Google Search, Google Express mobile […]
We love testing. We love it so much, in fact, that the origin of our business’s name “Pantelope” comes from the idea that the fast will devour the slow, and that data-driven, rapid testing can lead to rapid results. Sometimes, though, it is possible to take this a little too far. Too much of anything […]
Before you get started with your SEO campaign, it’s important to outline the process you will follow and the results you will incur when you adopt an SEO strategy. Strategic alignment around SEO allows you to benchmark, and set timelines around, your key performance indicators (KPIs). Over time, organic search is likely to become your […]
SEO is one of the most, if not the most, valuable online tool(s) you have available to you as a marketer. Search Engine Optimization offers us a clear and unabridged way to meet our customers where they are online and at the stage they are in their buying process. As we optimize our content and […]
For anyone making use of AdWords or having someone else doing it, it can be difficult to to know if you’re getting the most out of the people doing it, and sometimes that includes yourself. A former boss, before I started my own agency, drilled in me the importance of processes and systems as a […]
By now, anyone doing paid search knows how critical Google Ads and Google Analytics are to understanding your business. Both track and measure site traffic, which helps you evaluate your current marketing tactics to see which are most effective and which could be improved. When it comes to understanding and improving conversions, Ads and Analytics […]
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