High-Stakes Results, Low-Scale Spend

27%
Increase in Clicks
40%
Increase in Total Leads
71%
Increase in Marketing Qualified Leads (MQL)
42%
Decrease in Cost per MQL

The Challenge

A FirstLight Home Care Location that serves a large, high-demand market for in-home senior care, but with a limited budget of about $30 per day.

The challenge was capturing high-intent demand across a broad area without wasting spend on low-performing keywords, while identifying which segments could scale efficiently within budget.

Approach

We implemented a data-driven Google Search strategy to maximize efficiency within a constrained budget:

> Launched with a broad non-brand keyword set to capture intent and map demand across the local market

> Analyzed keyword performance, engagement, and conversions during December

> Eliminated low-performing and low-volume keywords to reduce budget waste

> Reallocated spend toward high-intent keywords aligned with in-home senior care services

Multi-Location Franchise Owner Increased MoM Lead Volume 58%

42%
Increase in Clicks
58%
Increase in Total Leads
18%
Decrease in Cost per Lead

The Challenge

A multi-territory owner wanted to attract more families searching for compassionate in-home care while maintaining high lead quality. They previously saw inconsistent performance and needed a sustainable, efficient source of qualified leads.

Approach

Pantelope developed a focused Google Ads search campaign strategy designed to capture local, high-intent searches and deliver measurable down-funnel lead quality.

Schedule a Call

Schedule a strategy call with Pantelope to review your current paid search performance and identify your biggest opportunities for growth.