Paid Social Services
Social media advertising is one of the most powerful ways to reach your target audience, engage them with compelling content, and drive sales.
At Pantelope, we’ve successfully scaled paid social ad campaigns for many of our clients by leveraging memorable creative, analytical audience exploration, and cost-effective user acquisition strategies.
We help you:
- Understand your customers’ motivations and pain points
- Improve the customer journey and ROI
- Optimize ad campaigns on Facebook, Instagram, and other channels based on return-on-ad-spend (ROAS)
In addition to our paid social media management services, we also offer creative services to help you develop engaging and effective ad creative. Our team of experienced designers and copywriters can create custom visuals, videos, and text that will capture your target audience’s attention and drive results.
With our ROAS-driven methodology, we start with a modest budget and optimize to business performance metrics, such as cost per acquisition (CPA) and top-line growth goals. We then test and validate the channel, and scale spend and lead generation over time.
Paid Social and Digital Marketing Services
Assess current efforts, define goals, and choose relevant platforms.
Design visuals, write ad copy, and optimize landing pages.
Set up, monitor, and refine ad campaigns for peak performance.
Specialized advertising on platforms like Facebook, Instagram, LinkedIn, etc.
Target previous website visitors with tailored ads.
Audience Segmentation & Targeting
Use demographics, interests, and behaviors to target ads.
Analytics & Reporting
Measure results, track ROI, and provide insights.
Landing Page Optimization
Enhance design and content for higher conversions.
Integration with Other Channels
Combine with email, SEO, and influencer marketing.
Address comments and messages related to ad campaigns.
Set up shopping ads and manage product catalogs.
Lead Generation Campaigns
Design ads to gather customer information and leads.
Brand Awareness Campaigns
Increase brand visibility and measure its impact.
Promote events, boost ticket sales, and target potential attendees.