Paid Search Ads are the quickest way to drive intent-based, qualified traffic and conversions. Using keyword, cost & conversion data data we can optimize based on CPA targets to achieve the most efficient performance. Additionally, paid search campaigns will allow us to test messaging that we can use in other areas of the site.
Our methodology calls for a performance-driven budget strategy- enough to prove competitive in the market, and to scale while achieving a profitable Cost Per Acquisition, so you expand your visibility in alignment with your business goals.
We help you cut through the nonsense and avoid vanity metrics. Depending on your business goals, some clicks and even certain conversions could be irrelevant metrics for you. If you’re paying for lots of clicks and conversions that don’t drive the ultimate metric – sales and revenue – what are we doing here? For that reason, we’ll always collaborate with you to define real metrics that track to true ROI.